Social Media and College RecruitmentFor the past year, a new social media rule by the NCAA has been in tact. The rule is a rule that allows college coaches and staff to like and share prospects tweets on social media platforms such as Facebook, Instagram and Twitter. What this has done in the college recruitment process is helped players and coaches better understand interests in one and another.

Not only that, but this has changed the way college recruitment works with technology. For example, college admissions officer involvement in social media for college recruitment has increased by more than 400 percent in the last nine years. Also college admissions officers use social media to better analyze prospects in terms of their behavior, background and whether they will overall fit in their program as a player and student. More than 30 percent of admissions officers have said that social media has impacted decisions in recruitment.

How Social Media Helps Coaches

Social media can help coaches in plenty of ways when it comes to college recruiting such as:

  • Facilitates communication with players.
  • They can recognize players interests.
  • They can like and share players’ posts to show their interests.
  • They can analyze what the competition is doing on social media.

How Social Media Helps Players

  • Facilitates communication with coaches.
  • Help analyze what schools are interested by coaches likes and shares.
  • Help see what the college they are interested in offers in terms of needs, desires, and aspirations.

Social media has revolutionized the way college recruitment works and will continue to do so. For more information about college recruitment you can visit one of our seminars, which you can find more information about here.